On Tuesday, July 17, Xiaomi, the Chinese smartphone giant, has finally made an official announcement of its operation in Bangladesh.
The company also launched its new handset, Redmi S2, in Bangladesh, with exceptional selfie capabilities on Friday, said a press statement.
The company endorsed its Mi Community in Bangladesh, an online forum for its Mi Fans.
Manu Kumar Jain, Global Vice President and Managing Director of the company’s India arm, flew to Dhaka. Hosted an event at the Four Points by Sheraton in Dhaka and made a host of announcements including the launch of two new handsets, an upcoming manufacturing plant, launch of mi.com in Dhaka, and launch of a few Xiaomi products in the next couple of months.
Xiaomi, which went public last week, has been selling some of its handsets in Bangladesh for a while now through its local distributor Solar Electro Bangladesh Ltd which first introduced Xiaomi phones in 2016.
Mr. Jain said on Tuesday that the official Xiaomi will operate separately from its local partner which import some of Xiaomi products.
Over the last few years, the Bangladesh smartphone market has witnessed tremendous growth, double digits at times and we look forward to extending our share to the local industry.”
“We hope that with the official entry into this market, we will be able to bring all latest products to Bangladesh at an honest pricing for all our Mi Fans,” he added.
The Redmi S series is tailor-made for people who like self-expression and are eager to share exciting moments with others. It has a 16MP front camera powered by pixel binning technology with Xiaomi’s own AI Beautify features.
Redmi S2 will cost Tk 14,999, Redmi S2 also comes with a 12MP + 5MP AI dual camera on its back. It has a 5.99-inch 18:9 Full screen display and is based on the Qualcomm® Snapdragon™ 625 platform.
Redmi S2 also has three slots; two for SIM cards and one microSD card of up to 256GB. Redmi S2 also features an IR blaster and AI face-unlocking. Redmi S2 will be in three colors — Gold, Rose gold and Dark gray.
Currently, most smartphone brands in Dhaka enjoy greater market penetration compared to Xiaomi. Given the nature of the market in Bangladesh, it is not going to be easy to change that reality any time soon.
As these brands improve their market leads and at the same time, taking advantage of their local manufacturing, offer better prices, it means an even steeper competitive reality for Xiaomi a few years down the line.
This is why it is critical for Xiaomi to up its game in Dhaka. It seems, the company is fully aware of this reality.
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