Bangladesh Cricket Board and Robi’s contract canceled.
Robi Axiata Limited has canceled the contract long before the expiry of the term. Bangladesh Cricket Board (BCB) had a two-year contract with mobile operator Robi Axiata Limited.
Under the agreement, the organization was responsible for the sponsorship of Bangladesh Men, Women, Under-19 and ‘A’ teams. The tenure was until the 2019 World Cup.
Regarding canceling the contract, Robi Axiata Limited said in a statement: “We are stepping away from the responsibility of the burden of the country’s pride at the moment of losing the relevance of the ongoing sponsorship deal with the Bangladesh Cricket Board. But we will continue to support our Bangladesh cricket and we will be grateful if we get an opportunity to stand by the side in a different phase in the future.”
The contract worth about Tk 64 crores was valid till July, 2019. In 2015, Robi bought sponsorship rights from the media organization ‘Top of Mind’.
Later, the two-year contract again announced that it would be adjacent to the national team.
Courtesy : DT